Product Studio
We build micro-SaaS products for underserved B2B and B2B2C markets. We own them, operate them, and grow them to recurring revenue.
We hold the ones that compound. We sell the ones that should be sold.
Why
Built for the markets big tech ignores.
There are entire industries that run the world behind the scenes on software built in the nineties. Big tech sees the market as too small, too niche, too unglamorous to focus on. We see it differently.
An entire generation of new users is establishing their lives and entering the workforce. They expect modern tools on modern devices. What currently exists will no longer suffice.
Development is no longer the bottleneck it once was. Building is no longer the hard part. Strategic positioning is — knowing what to build, who to build it for, and how to get it in their hands.
Portfolio
What we've built.
- Read about Halden
Capital markets infrastructure for private credit funds.
- Sector
- Financial infrastructure
- Stage
- In market
- First invested
- 2019
- Read about Okra Health
Clinical operations software for community oncology groups.
- Sector
- Healthcare
- Stage
- In market
- First invested
- 2020
- Read about Meridian Yards
Operations software for inland shipping terminals.
- Sector
- Logistics
- Stage
- In market
- First invested
- 2021
- Read about Linde Materials
A specialty chemicals manufacturer for water treatment.
- Sector
- Industrial
- Stage
- Operating
- First invested
- 2017
- Read about Pell
Underwriting software for small-business insurers.
- Sector
- Insurance
- Stage
- In market
- First invested
- 2022
- Read about Tessera Foundry
A contract manufacturer for precision optical components.
- Sector
- Manufacturing
- Stage
- Operating
- First invested
- 2018
How we work
A shared playbook, from validation to revenue.
A senior team of strategists, product designers, engineers, and marketers — working from a shared playbook.
01 · Validate
We identify markets where the software is broken and customers are ready for better. We validate what to build, who to build it for, and whether the market is ready.
02 · Design
We design the product end-to-end. Brand, interface, interactions, flows, copy. The same team that defines the strategy designs the product.
03 · Develop
We ship on a standardized tech stack, so we don't rebuild the foundation each time. Engineers, designers, and strategists work side by side. We own what we build.
04 · Launch
Marketers take products from launch to revenue. A portfolio team decides what to hold and what to exit.
Fewer people. Better decisions. Faster execution.
- Partner · Studio LeadEleanor BarlowFounded Barlow in 2014. Earlier, an operator at two industrial businesses and a portfolio manager at a long-only investment firm.
- Partner · ProductJames OkaforJoined in 2016. Eighteen years across software and industrial businesses. Leads product across Halden, Linde, and Tessera.
- Partner · HealthcareMarit SondhiJoined in 2018. Earlier a healthcare operator and, before that, a hospital administrator. Leads the studio's clinical software.
- Director · Go-to-marketDaniel RoehrsJoined in 2020. Background in credit underwriting and capital markets. Runs go-to-market for Halden and Pell.
Contact
Get in touch.
For investor relations, partnerships, press, and anything else. More ways to reach us.